Playlist covers and placements - Playlists today are a driving force in music curation and artist discovery and therefore heavily promoted by the DSPs.
New Music Friday Playlists. These playlists can be global, regional, or genre based, and are an effective way to jump start your release.
“This is” playlists - These playlists showcase an artist’s body of work and are heavily promoted by Spotify
HPTOs - Spotify Home Page Takeovers are a powerful tool to promote a release during a 24 hour period.
Hero banners on apple and iTunes drive download sales and increase fan engagement.
New releases section - Most services offer substantial real estate devoted to highlighting new releases.
Exclusive Content - Giving a DSP exclusive content is essential for special campaigns within the platform.
Apple and iTunes offer numerous opportunities for editorial support.
Deezer provides important editorial support in key territories like Europe and Latin America where the service has a strong presence.
Claro continues to penetrate the Latam market and provides consistent editorial support to ONErpm releases.
Mobile platforms - In some territories, mobile carriers offer limited catalogs but still generate important sales to a very targeted but large user base.
Playlists - ONErpm playlists are strategically positioned and supported within Spotify.