Music is Power. Amplify It.

MARKETING FOR
THE DIGITAL AGE

Building sustainable audiences
Producing tangible results short
and long-term.

ONErpm Tactics

ONErpm employs a variety of strategies and tactics, that together with our global footprint, jumpstart new releases while supporting a foundation for long term growth.

Featured Placements

Playlisting

Advertising

Social Media Integration

Digital Tool Kit

Content Capture

Global Reach

Featured Placements

Every week ONErpm secures editorial support from the top platforms for our priority releases. Our DSP partners offer a variety of editorial support and valuable real estate for ONErpm artists and labels.

Playlist covers and placements - Playlists today are a driving force in music curation and artist discovery and therefore heavily promoted by the DSPs.

New Music Friday Playlists. These playlists can be global, regional, or genre based, and are an effective way to jump start your release.

“This is” playlists - These playlists showcase an artist’s body of work and are heavily promoted by Spotify

HPTOs - Spotify Home Page Takeovers are a powerful tool to promote a release during a 24 hour period.

Hero banners on apple and iTunes drive download sales and increase fan engagement.

New releases section - Most services offer substantial real estate devoted to highlighting new releases.

Exclusive Content - Giving a DSP exclusive content is essential for special campaigns within the platform.

Apple and iTunes offer numerous opportunities for editorial support.

Deezer provides important editorial support in key territories like Europe and Latin America where the service has a strong presence.

Claro continues to penetrate the Latam market and provides consistent editorial support to ONErpm releases.

Mobile platforms - In some territories, mobile carriers offer limited catalogs but still generate important sales to a very targeted but large user base.

Playlists - ONErpm playlists are strategically positioned and supported within Spotify.

Playlisting

ONErpm owned and operated playlists provide valuable opportunities for artists to reach new fans globally. With over 1 million Spotify playlist subscribers, ONErpm is one of the platform’s most important influencers.

Playlists - ONErpm playlists cover most genres in important territories.

With Diverge Music, ONErpm tests and develops new playlist concepts.

ONErpm playlists are strategically positioned and supported within Spotify.

ONErpm’s curated playlists on YouTube are syndicated across channels in our network driving growth.

User generated third party playlists are an excellent way to reach more fans and reduce dependency on editorial support

ONErpm is a certified Apple Music curator.

Advertising

ONErpm’s certified advertising experts can create and manage campaigns on Google / Youtube, Spotify, Deezer, and social media.

In-stream or pre-roll videos directly add to your view count.

Home Page Takeovers like this one promoting a ONErpm playlist are highly effective to grow audiences. Artists can also employ radio and banner ads.

Social media platforms like Facebook and Instagram provide numerous options to promote content to targeted audiences.

Google reserved ads require a minimum spend of 10K and can be applied across ONErpm’s YouTube network.

Digital Tool Kit

The ONErpm artist dashboard provides content owners important tools to promote music, such as free downloads in exchange for an email address; promo art generator; smart link generator / widget, streaming pre-save campaigns; and more.